Sökning: "Business and Design Logic"

Visar resultat 1 - 5 av 33 avhandlingar innehållade orden Business and Design Logic.

1. 1. In/visible - Conceptualizing Service Ecosystem Design

   Författare :Josina Vink; Bård Tronvoll; Bo Edvardsson; Katarina Wetter-Edman; Birgit Mager; Raymond P. Fisk; Karlstads universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; service design; service research; service ecosystems; social structures; systemic design; institutional theory; service-dominant logic; Business Administration; Företagsekonomi;

   Sammanfattning : This thesis explores and advances the evolving understanding of service design in service research. The study problematizes the prevailing view of service design as the design of service offerings to improve customer experiences. LÄS MER

3. 2. Service Design : a conceptualization of an emerging practice

   Författare :Katarina Wetter Edman; Göteborgs universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; service design; design practice; design management; user involvement; service marketing management; service-dominant logic; tjänstedesign; designpraktik; design management; användarinvolvering; Service; service design; design practice; design management; user involvement; service marketing management; Service-Dominant logic;

   Sammanfattning : Service design is an emerging design practice with an interdisciplinary heritage. Most previousresearch has been based on what service designers do; with the increased academic interestin service design over the past decade, the time has come to conceptualize the underlyingdiscourses. LÄS MER

4. 3. Beyond the Product – Enabling design services in small and medium sized enterprises

   Författare :Magnus Eneberg; Industridesign; []
   Nyckelord :HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Service dominant logic; Small and medium sized enterprises; Activity theory; Organizational change; Organizational learning; Design management; Design management; Organizational learning; Organizational change; Activity theory; Small and medium sized enterprises; Service dominant logic;

   Sammanfattning : While the design industry is moving into new domains, it seems that potential customers do not always understand how the designer can contribute beyond the aesthetically appealing product. The overall purpose of this thesis is to expand our understanding of design as an enabling service in the context of small and medium sized enterprises. LÄS MER

5. 4. Design-led organisations : A multiple-case study of the interplay between design and marketing

   Författare :Ingela Lindahl; Fredrik Nordin; Staffan Brege; Lisbeth Svengren Holm; Linköpings universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Design; marketing; design-led;

   Sammanfattning : The overall purpose of this thesis is to contribute to the knowledge base concerning the interplay between design and marketing. Based on the findings from the empirical studies, the aim of this thesis is to describe and analyze how marketing and design interplay in companies and the main reasons for such interplay. LÄS MER

7. 5. Coordinating the Internet : Thought styles, technology and coordination

   Författare :Fredrik Lindeberg; Alf Westelius; Erik Bohlin; Robin Mansell; Linköpings universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; internet; internet coordination; coordination; thought styles;

   Sammanfattning : The Internet is often mentioned as a driver for digitization or a democratizing tool for societies. However, the Internet is seldom explained, conceptualized or defined. LÄS MER