Sökning: "Business Rhetoric"
Visar resultat 1 - 5 av 36 avhandlingar innehållade orden Business Rhetoric.
1. Rhetorical business : A study of marketing work in the spirit of contradiction
Sammanfattning : Marketing has traditionally been understood from the perspective of marketing management. This causes problems when we study marketing practices because the normative discourse of marketing management is not particularly useful for describing the day-to-day work of marketing practitioners. This calls for marketing research from new perspectives. LÄS MER
2. A Passage to Organization
Sammanfattning : How does action turn [into a] substantive and, if it does, how does it turn into action again to perdure or even change?In this endeavor I set out to study organizing and organization by asking myself how organizing becomes a product called organization and how that product turns into the very organizing whence it once was spawned. In other words, I set out to study what I denominate the movements between organizing and organization. LÄS MER
3. Waves of fashion : The consuming production of management control
Sammanfattning : The responsiveness of organizational leaders regarding suggestions related to various managerial techniques has led to the coinage of the ‘management fashion’ idiom. It has been convincingly argued that phenomena like management control systems are prone to trends, and that such trends permeate into the daily life of managers through the use of persuasive rhetoric. LÄS MER
4. Paradoxen (s)om entreprenörskap : En romantisk ironisk historia om ett av-vikande entreprenörskapande
Sammanfattning : The aim of this thesis is to embrace entrepreneurship as a paradox and to additionally show how an anomaly can be the foundation as well as the energy for the paradoxical, entrepreneurial process. The empirical focus is on the creative industry, in which the intimate connection between entrepreneurship, enterprise, art, culture and creativity has been illustrated and accounted for. LÄS MER
5. Contradicting Management Control Ideologies – A study of integration processes following cross-border acquisitions of large multinationals
Sammanfattning : The 1990s and early 2000s witnessed some of the largest cross-border acquisitions in business history. This thesis studies how key management control actors experienced the integration processes following two cross-border acquisitions. LÄS MER
