Sökning: "Business Rhetoric"

Visar resultat 1 - 5 av 34 avhandlingar innehållade orden Business Rhetoric.

  1. 1. Rhetorical business – A study of marketing work in the spirit of contradiction

    Författare :Tomas Nilsson; Lunds universitet.; Lund University.; [2015]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; ethnography; consulting; professional services; knowledge-intensive services; sophists; argumentation; rhetoric; marketing work; marketing practice; Marketing; rhetorical analysis; Marketing; Marknadsföring; Marketing practice; Marketing work; Rhetoric; Argumentation; Sophists; Knowledge-intensive services; Professional services; Consulting; Ethnography;

    Sammanfattning : Popular Abstract in English This book investigates marketing work in professional service organizations from a rhetorical perspective. It comes to the conclusion that this work is accomplished by self-reflexive marketers who are reminiscent of the ancient sophists – a diverse group of itinerant advisors whom came to Athens around the fourth century BCE for business reasons. LÄS MER

  2. 2. Managementmoden och popularitetssvängningar - En studie av Lean-konceptet i svensk populärpress 1990-2008

    Detta är en avhandling från Göteborg : University of Gothenburg

    Författare :Elin Larsson; Göteborgs universitet.; Gothenburg University.; [2012]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Management fashion; lean; waves of popularity; print-media indicators; popular press; content analysis; design; rhetoric; diffusion;

    Sammanfattning : This study takes its departure from an observation of a lifecycle pattern of the Lean concept in Swedish print-media that diverged from the typical bell-shaped pattern of manage-ment fashion lifecycles identified in previous research. A full bell-shaped lifecycle pattern was identified for the period of 1990-1997. LÄS MER

  3. 3. Contradicting Management Control Ideologies – A study of integration processes following cross-border acquisitions of large multinationals

    Detta är en avhandling från Göteborg : Bokförlaget BAS

    Författare :Peter Beusch; Göteborgs universitet.; Gothenburg University.; [2007]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Management control; mergers and acquisitions; cross-border; ideology; rhetoric; coercive power;

    Sammanfattning : The 1990s and early 2000s witnessed some of the largest cross-border acquisitions in business history. This thesis studies how key management control actors experienced the integration processes following two cross-border acquisitions. LÄS MER

  4. 4. The Work of the Accounting & Controlling Department and its Drivers: understanding the concept of a business partner

    Detta är en avhandling från Lund Business Press

    Författare :Katarzyna Cieslak; Lunds universitet.; Lund University.; [2011]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Accountants; accounting controlling department; business partner; management accounting; accountants role; accounting practices; organizational drivers; case study; corrugated packaging industry;

    Sammanfattning : The role of accountants in organizations is intriguing in the current context of the broad changes in the profession observed by many. Mainly because of technological advancements, what has previously required a considerable amount of time and effort, i.e. LÄS MER

  5. 5. Marknadsorientering inom folkbildningen : fritt och frivilligt i ett nytt ljus

    Detta är en avhandling från Göteborg : BAS-förlag

    Författare :Ann-Louise Petersen; Högskolan Väst.; Göteborgs universitet.; Gothenburg University.; [2006]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SOCIAL SCIENCES Social sciences Education; SAMHÄLLSVETENSKAP Socialvetenskap Pedagogik; Pedagogik; Pedagogics; market orientation; voluntary organization; the liberal adulteducation; rhetoric analysis; discursive practice; strategic communication;

    Sammanfattning : This study is about how the study associations belonging to the liberal adulteducation deal with their role under New Public Management (NPM). Since thebeginning of the ’90’s the study associations have been engaged in the stateprogram for education of the unemployed. LÄS MER