Sökning: "Business Administration"

Visar resultat 21 - 25 av 2125 avhandlingar innehållade orden Business Administration.

1. 21. The Rise of Luxury Brands Online : A study of how a sense of luxury brand is created in an online environment

   Författare :Anita Radón; Per Olof Berg; Miriam Salzer-Mörling; Micael Dahlén; Lars Strannegård; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Luxury; Luxury Brands; Brand Image; Brand Identity; Internet; Online Environment; Communities; Counterfeits.; Business studies; Företagsekonomi; företagsekonomi; Business Administration;

   Sammanfattning : Luxury brands have only recently tapped into the online market in an attempt to increase revenues and expand their businesses. This leap onto the online world has resulted in several new challenges, including the luxury brand paradox. LÄS MER

3. 22. Självbeskrivning och tjänstekognition : Om processkartläggning på Arbetsförmedlingen

   Författare :Martin Fransson; Per Norling; Johan Quist; Per Echeverri; Evert Gummesson; Karlstads universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business-process modelling; continuous improvements; service cognition; service development; TQM; designed conversations; implementation; organizational change; organizational cognition; organizational design; organizational development; participatory design; self-assessment; Gruppsamtal; implementering; kognitiv organisationsteori; kvalitetsutveckling; organisationsförändring; organisationsutveckling; organisering; processkartläggning; självbeskrivning; strategisk styrning; ständiga förbättringar; tjänstekognition; tjänsteutveckling; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

   Sammanfattning : When duties are documented, new ideas are often created regarding how the work should be carried out. Writing is an important source of development, but unfortunately the possibilities are limited when it comes to transferring new ways of thinking to personnel. As with organizational change in general, employees tend to neglect new instructions. LÄS MER

4. 23. Brand building in the business-to-business context : The brand equity perspective

   Författare :Galina Biedenbach; Maria Bengtsson; Peter Hultén; Joakim Wincent; George Christodoulides; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand building; brand equity; brand management; business-to-business; customer experience; organizational buying behavior; professional services; rapport; role behavior; företagsekonomi; Business Studies;

   Sammanfattning : The main purpose of this doctoral dissertation is to investigate factors affecting B2B brand building by applying the brand equity perspective in the professional services context. Three peer-reviewed and published articles and one book chapter examine different aspects related to the enhancement of brand equity and brand building in the B2B context. LÄS MER

5. 24. The Development of Swedish Business Journalism : Historical Roots of an Organisational Field

   Författare :Maria Grafström; Kerstin Sahlin-Andersson; Lars Engwall; Stefan Jonsson; Royston Greenwood; Uppsala universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; institutional theory; organisational field; field emergence; institutional entrepreneurs; business journalism; business news; newspapers; Företagsekonomi;

   Sammanfattning : Contemporary Swedish business journalism is an established organisational field with shared practice within and across organisations. Using a historical perspective, this dissertation investigates the early formation of this field and the formation of a shared meaning system for business journalism. LÄS MER

7. 25. The Creation of International Business Relationships : Experience and Performance in the Internationalization Process of SMEs

   Författare :Jukka Hohenthal; Harry Barkema; Uppsala universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Business Relationships; Internationalization; SME; Knowledge; Learning; Experience; Performance; Process; Företagsekonomi; Business studies; Företagsekonomi; Business Studies; företagsekonomi;

   Sammanfattning : The present study examines the causal effect of experience on the performance of inter-national business relationships for small and medium-sized business firms. A case study of ten market entry processes in ten Swedish SMEs shows that both experienced and inexperienced firms can succeed in creating a new international business relationship. LÄS MER