Sökning: "Business Administration Gothenburg School of Economics"
Hittade 3 avhandlingar innehållade orden Business Administration Gothenburg School of Economics.
1. The Impact of User Weight on Brands and Business Practices in Mass Market Fashion
Sammanfattning : Overweight people claim to be mistreated by the fashion industry. If they were, it would be in line with branding theory supporting the idea of rejecting fat consumers to improve user imagery for fashion brands. However, fashion companies do not confess to such practices.To shed some light on the subject, I have conducted two studies. LÄS MER
2. Justifying mega-projects : An analysis of the Swedish high-speed rail project
Sammanfattning : Mega-projects are a growing phenomenon worldwide. More and more projects are started and they grow ever bigger in size. At the same time, there is overwhelming evidence that mega-projects tend to run late, overrun in terms of costs and fail to deliver the expected benefits. LÄS MER
3. Realizing a New Marketing Strategy through Organizational Learning in Industrial Networks
Sammanfattning : .... LÄS MER