Sökning: "Brita Lundström"
Hittade 2 avhandlingar innehållade orden Brita Lundström.
1. The Role of History in the Modern Company : Ericsson and the Past
Sammanfattning : The overall purpose of the thesis is to discuss the presenceand influence of the commercial use of history in modernindustrial companies and history's role in creating andchanging corporate identity. More specifically the aim is toanalyse the way the Swedish telecom company Ericsson has madeuse of its history at three different occasions. LÄS MER
2. Grundat 1876 : Historia och företagsidentitet inom Ericsson
Sammanfattning : This doctoral thesis sets out to analyse the importance of history use in the modern industrial enterprise and its role in creating and transforming corporate identity. Both history use and corporate identity are concerned with creating and using a narrative or a self-image, and these concepts, accordingly, provide the starting point of the study. LÄS MER