Sökning: "Brand extensions"

Hittade 4 avhandlingar innehållade orden Brand extensions.

1. 1. The design philosophy of distributed programming systems: the Mozart experience

   Författare :Per Brand; RISE; []
   Nyckelord :NATURVETENSKAP; NATURAL SCIENCES;

   Sammanfattning : Distributed programming is usually considered both difficult and inherently different from concurrent centralized programming. It is thought that the distributed programming systems that we ultimately deploy, in the future, when we've worked out all the details, will require a very different programming model and will even need to be evaluated by new criteria. LÄS MER

3. 2. The design philosophy of distributed programming systems : the Mozart experience

   Författare :Per Brand; Seif Haridi; Elizer Dekel; KTH; []
   Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; Informationsteknik; Information technology; Informationsteknik;

   Sammanfattning : Distributed programming is usually considered both difficult and inherently different from concurrent centralized programming. It is thought that the distributed programming systems that we ultimately deploy, in the future, when we've worked out all the details, will require a very different programming model and will even need to be evaluated by new criteria. LÄS MER

4. 3. Tensions of extensions : adverse effects of brand extension within consumer relationships

   Författare :Henrik Sjödin; Handelshögskolan i Stockholm; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : Imagine how you would react if you learned that your favorite singer was recording new music in a style far from that which you have come to love. Perhaps you would disapprove. Then you might react like many Porsche consumers did when they learned that “their” brand would start producing sports utility vehicles. They are not without peers. LÄS MER

5. 4. Eco-friendliness in the brand experience of high-tech products

   Författare :Ulla A. Saari; Finland Tampere Tampere University of Technology; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY;

   Sammanfattning : The focus in this research is to develop a brand measurement scale for measuring how consumers experience eco-friendliness when reflecting on global high-tech brands. The aim is to examine can the eco-friendliness dimension in the brand experience of a high- tech brand be measured with a brand experience measurement scale by extending the research of Brakus et al. LÄS MER