Sökning: "Brand belief"
Hittade 5 avhandlingar innehållade orden Brand belief.
1. Social Networking Sites – Consumers’ assessment of the value of advertisements (Extended Model)
Sammanfattning : In light of the identified shortcomings in the earlier studies of consumers’ assessment of advertisement value on social networking sites, and the relative importance of explaining advertisement value, the overall purpose of this dissertation is to develop and empirically test a conceptual framework that can advance knowledge and increase our understanding of how online consumers assess the value of advertisements on social networking sites. In reference to this purpose, this doctoral dissertation has sought to answer the following overarching research question: What are the relevant variables that predict online consumers’ assessment of advertisement value on social networking sites, and how do these variables affect their assessment?To achieve the purpose of this study and to answer its overarching research question, a mixed method approach was used, adapting both quantitative and qualitative methods. LÄS MER
2. One size fits all? Understanding shopper responses towards integration activtites in omnichannel retailing
Sammanfattning : Contemporary shopper journeys often entail myriad interactions, including online or offline stores, smartphone applications, social media platforms and mass communication. Shoppers typically expect to shop seamlessly across interactions, leading retailers to develop omnichannel strategies focused on integrating such interactions. LÄS MER
3. 'Dior without Dior' : Tradition and Succession in a Paris Couture House, 1957-2015
Sammanfattning : This study explores how the French luxury fashion house, Dior has mobilised its power over a 70 year period through the constructed persona of the designer, who functions as a figurehead, together with the brand’s heritage. It investigates how the house of Dior reinvented itself after the death of its founder in 1957 through the charismatic succession of a series of designers; Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, and finishes in 2015 with the departure of Raf Simons. LÄS MER
4. Dedicated Followers of Fashion : An Economic Geographic Analysis of the Swedish Fashion Industry
Sammanfattning : In fashion, as in the rest of the economy, the globalisation of taste, power and production now plays a major role. The industry is dominated by fashion capitals like Paris, London or New York, populated by star designers like Tom Ford, Karl Lagerfeld or Jean-Paul Gaultier and controlled through MNC giants like Prada, Gucci, DKNY and Dior, who together influence consumer preferences on a global scale. LÄS MER
5. Internalism and the Nature of Justification
Sammanfattning : There are many important dimensions of epistemic evaluation, one of which is justification. We don’t just evaluate beliefs for truth, reliability, accuracy, and knowledge, but also for justification. However, in the epistemological literature, there is much disagreement about the nature of justification and how it should be understood. LÄS MER
