Sökning: "Bloggers"
Visar resultat 1 - 5 av 10 avhandlingar innehållade ordet Bloggers.
1. Online brand relationship building : Asia pacific perspectives
Sammanfattning : Information technology is empowering consumers through the availability of information, interactivity of online communication tools, and the connectivity with others. The newly empowered consumer is a co-creator of brand communications and is rapidly developing a sense of co-ownership in brands. LÄS MER
2. Beyond the Blog
Sammanfattning : This dissertation examines weblog community as a materially afforded and socially constructed space. In a set of three case studies, this dissertation examines three separate weblog communities between 2004 and 2008. CASE STUDY I looks at knowledge management bloggers in order to better understand how bloggers form communities. LÄS MER
3. Marketing fads and fashions - exploring digital marketing practices and emerging organisational fields
Sammanfattning : The use of social media such as blogs has grown remarkably in Sweden during recent years. The largest segment of blogs consists of fashion blogs, i.e. blogs that focus on fashion brands, fashion products and fashion e-commerce. LÄS MER
4. Consuming and Communicating Fruit and Vegetables : A Nation-Wide Food Survey and Analysis of Blogs among Swedish Adults
Sammanfattning : The aim of this thesis was to investigate fruit and vegetable (F&V) consumption among Swedish adults and to use F&V-related perceptions for audience segmentation. Further, the aim was to identify motives and approaches of F&V bloggers, as well as to analyze F&V-related online discourses. LÄS MER
5. Collaborating and communicating in new media - wiki's, social networks and blogs : a qualitative and quantitative approach
Sammanfattning : The Web 2.0 environment has created a platform where the power and voice have shifted from organization to market. Communities, networks and the developments in information communication technologies have enabled the average consumer to become an active participant in creating and recreating value. LÄS MER