Sökning: "Bloggers"

Visar resultat 1 - 5 av 10 avhandlingar innehållade ordet Bloggers.

  1. 1. Online brand relationship building : Asia pacific perspectives

    Författare :Peter Steyn; Victoria L. Crittenden; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Online Brand Communications; Consumer Empowerment; Information Technology; Online Brand Relationship Building; Consumer Generated Content; Internet; Bloggers; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : Information technology is empowering consumers through the availability of information, interactivity of online communication tools, and the connectivity with others. The newly empowered consumer is a co-creator of brand communications and is rapidly developing a sense of co-ownership in brands. LÄS MER

  3. 2. Beyond the Blog

    Författare :Stephanie Hendrick; Kirk Sullivan; Anders Steinvall; Annika Egan Sjölander; Christine Hudson; Sigrid Norris; Umeå universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; weblogs; blogs; community; mediated discourse analysis; nexus analysis; social identity; network;

    Sammanfattning : This dissertation examines weblog community as a materially afforded and socially constructed space. In a set of three case studies, this dissertation examines three separate weblog communities between 2004 and 2008. CASE STUDY I looks at knowledge management bloggers in order to better understand how bloggers form communities. LÄS MER

  4. 3. Marketing fads and fashions - exploring digital marketing practices and emerging organisational fields

    Författare :Christofer Pihl; Göteborg University Business and Law School of Economics; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social media; fashion; marketing practices; institutional entrepreneurship;

    Sammanfattning : The use of social media such as blogs has grown remarkably in Sweden during recent years. The largest segment of blogs consists of fashion blogs, i.e. blogs that focus on fashion brands, fashion products and fashion e-commerce. LÄS MER

  5. 4. Consuming and Communicating Fruit and Vegetables : A Nation-Wide Food Survey and Analysis of Blogs among Swedish Adults

    Författare :Anna-Mari Simunaniemi; Margaretha Nydahl; Agneta Andersson; Helena Sandberg; Liisa Valsta; Uppsala universitet; []
    Nyckelord :fruit and vegetables; 24-h recall; food frequency questionnaire; discourse analysis; cluster analysis; communication; blogs; Culinary Arts and Meal Science; Måltidskunskap; Kostvetenskap; Food; Nutrition and Dietetics;

    Sammanfattning : The aim of this thesis was to investigate fruit and vegetable (F&V) consumption among Swedish adults and to use F&V-related perceptions for audience segmentation. Further, the aim was to identify motives and approaches of F&V bloggers, as well as to analyze F&V-related online discourses. LÄS MER

  7. 5. Collaborating and communicating in new media - wiki's, social networks and blogs : a qualitative and quantitative approach

    Författare :Gené van Heerden; Arthur Money; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : The Web 2.0 environment has created a platform where the power and voice have shifted from organization to market. Communities, networks and the developments in information communication technologies have enabled the average consumer to become an active participant in creating and recreating value. LÄS MER