Sökning: "Axel Welinder"
Hittade 1 avhandling innehållade orden Axel Welinder.
1. Legitimizing sustainability talk in retail talk : The case of IKEA’s sustainability journey
Sammanfattning : By looking at the empirical case of IKEA’s sustainability journey (1992-2017), using qualitative methods such as interviews and document studies, this thesis shows how sustainability talk over time is made into a legitimate feature of retail talk. Something I argue is a far more difficult, complex and problematic endeavour for retailers to undertake than most previous research on the topic would have us believe. LÄS MER
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