Sökning: "Autonomous University of Barcelona"
Hittade 1 avhandling innehållade orden Autonomous University of Barcelona.
1. From market orientation to orientation towards international marjets (OIM) of born global firms : evaluating the impact of OIM on born global firms' performance
Sammanfattning : Although there is a considerable amount of research on market orientation, research on this concept in the context of born global firms is still lacking a precise definition and full operationalization. This research aims to investigate how the market orientation (MO) concept could be understood for a specific type of firm: the born global firm. LÄS MER
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