Sökning: "Audience Measurement"

Hittade 5 avhandlingar innehållade orden Audience Measurement.

  1. 1. Transforming Audiences. Patterns of Individualization in Television Viewing

    Författare :Jakob Bjur; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Television; Individualization; Audience Studies; Audience Measurement; People Meter; Channel Repertoire; Social Viewing; Habitualness; Referential Space; Media Consumption;

    Sammanfattning : TRANSFORMING AUDIENCES is an enquiry into Patterns of Individualization in Television Viewing. Central to the enquiry being performed is the linkage between television, as technological and cultural form, and television viewing behaviour as a social everyday practice. LÄS MER

  3. 2. Advertising effectiveness measurement : intermediate constructs and measures

    Författare :Lars Bergkvist; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : Advertisers invest substantial amounts of money in advertising and need to know whether these investments pay off. Given that advertising generally has both short-term and long-term effects and that the behavioral effects of advertising are influenced by numerous other factors, intermediate measures are needed that gauge the mental effects of advertising in the target audience. LÄS MER

  4. 3. Målgruppen och budskapet : En modell för målgruppsanpassning av trafiksäkerhetsbudskap till unga manliga trafikanter

    Författare :Inger Linderholm; Medie- och kommunikationsvetenskap; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; young road-users; persuasion; planned communication; public information campaigns; attitude change; young drivers attitude scale; audience segmentation; message content; perceived risk; traffic safety; Press and communication sciences; media; Journalistik; media; kommunikation;

    Sammanfattning : The empirical work rests on two separate theoretical foundations: theories that form the basis for analyzing the different target groups and theories dealing with persuasion. Theories of the first sort concern life-style, individual values, perceived risk, individual characteristics and self-image. LÄS MER

  5. 4. Evaluation of Live Loudness Meters

    Författare :Jon Allan; Jan Berg; Scott Norcross; Luleå tekniska universitet; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; HUMANIORA; HUMANITIES; loudness; loudness metering; live loudness meter; loudness meter; audio level alignment; R 128; hörstyrka; mätning av hörstyrka; loudnessmätare; hörstyrkemätare; nivåjustering; R 128; upplevd ljudnivå; Audio Technology; Ljudteknik;

    Sammanfattning : Discrepancies in loudness (i.e. sensation of audio intensity) has been of great concern within the broadcast community. For television broadcast, disparities in audio levels have been rated the number one cause to annoyance by the audience. LÄS MER

  7. 5. Distributed Peer Discovery in Large-Scale P2P Streaming Systems : Addressing Practical Problems of P2P Deployments on the Open Internet

    Författare :Raul Jimenez; Seif Haridi; Björn Knutsson; Arnaud Legout; KTH; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY;

    Sammanfattning : Peer-to-peer (P2P) techniques allow users with limited resources to distribute content to a potentially large audience by turning passive clients into peers. Peers can self-organize to distribute content to each other, increasing the scalability of the system and decreasing the publisher’s costs, compared to a publisher distributing the data himself using a content delivery network (CDN) or his own servers. LÄS MER