Sökning: "Attention to advertising"

Visar resultat 1 - 5 av 17 avhandlingar innehållade orden Attention to advertising.

1. 1. Attention to Advertising

   Författare :Carl Patrik Nilsson; G.M. Naidu; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Attention to advertising; attention getting techniques; Web advertising; Web environment; click-through; Business studies; Företagsekonomi;

   Sammanfattning : Attention to AdvertisingCarl Patrik Nilsson, Umeå School of Business, Umeå University SE-901 87 Umeå, SwedenAbstractIn advertising, capturing consumers’ attention is imperative. Yet, how attention to advertising works in a World Wide Web context has not been researched extensively. This area is the main focus of this research. LÄS MER

3. 2. Effects of online advertising on children's visual attention and task performance during free and goal-directed internet use : A media psychology approach to children's website interaction and advert distraction

   Författare :Nils Holmberg; Humanistlaboratoriet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; online advertising; children; website interaction; visual attention; distraction; cognitive load; eye-tracking; task-orientation; media effects; visual saliency; executive functions; media literacy; inhibitory control;

   Sammanfattning : This dissertation consists of four eye-tracking studies that investigate how salient online advertising and children's level of executive function contributes to their advert distraction. In Study 1, children aged 9 were instructed to surf freely on the internet while all advert material appearing on-screen was registered. LÄS MER

4. 3. Färger, former, ljus : Svensk reklam och reklampsykologi, 1900-1930

   Författare :Louise Nilsson; Torbjörn Gustafsson-Chorell; Anders Lundgren; Roger Qvarsell; Uppsala universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; modernity; advertising; advertisement; light advertisement; shop window; visual culture; cultural studies; cities; commercial culture; consumers; consumption; advertising campaign; spectator; History of Sciences and Ideas; Idé- och lärdomshistoria;

   Sammanfattning : This dissertation examines the rise of an advertisement business in Sweden and the breakthrough of advertising psychology as a field of knowledge. The aim of the investigation is to show first, how the advertising landscape changed in Sweden and, second, how technologies were used in designing the different forms of advertisement that became integrated into media and public environments, during the period 1900-1930. LÄS MER

5. 4. En förbindelse med en större värld : Postorder i Sverige under tidigt 1900-tal

   Författare :Charlotte Nilsson; Mediehistoria; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; mail order; media history; Åhlén Holm; advertising; catalogue; sales agency; media event; commercial literacy; Sweden; countryside; everyday life; early 20th century; infrastructure; postorder; mediehistoria; Åhlén Holm; annonsering; katalog; agentur; mediehändelse; infrastruktur; reklamkunnighet; Sverige; landsbygd; vardagsliv; tidigt 1900-tal;

   Sammanfattning : This thesis examines mail order in early 20th-century Sweden from the perspective of media history. Its aim is to study the mediated encounter between the foremost mail-order company in Sweden, Åhlén & Holm, and its audience, in order to answer the question of what this mediated link meant for the living conditions and conceptual worlds of the contemporary audience, as well as for the advancement of a Swedish consumer society. LÄS MER

7. 5. Understanding advertising creativity : how perceptions of creativity influence advertising effectiveness

   Författare :Erik Modig; Handelshögskolan i Stockholm; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : Today advertisers face the challenge of securing advertising effectiveness by producing advertisement that gets the consumers’ attention and shape their attitudes and behavior. One suggested way to reach these objectives is creativity. LÄS MER