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  1. 1. Dedicated Followers of Fashion : An Economic Geographic Analysis of the Swedish Fashion Industry

    Författare :Atle Hauge; Anders Malmberg; Dominic Power; Louise Crewe; Uppsala universitet; []
    Nyckelord :Social and economic geography; fashion industry; economic geography; branding; industrial system; symbolic value; cool; Kulturgeografi;

    Sammanfattning : In fashion, as in the rest of the economy, the globalisation of taste, power and production now plays a major role. The industry is dominated by fashion capitals like Paris, London or New York, populated by star designers like Tom Ford, Karl Lagerfeld or Jean-Paul Gaultier and controlled through MNC giants like Prada, Gucci, DKNY and Dior, who together influence consumer preferences on a global scale. LÄS MER