Sökning: "Atanu Nath"

Hittade 2 avhandlingar innehållade orden Atanu Nath.

1. 1. A trust-privacy model of customers' willingness to be profiled and to transact online : theoretical model and empirical estimation

   Författare :Atanu Nath; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industrial Marketing; Industriell marknadsföring;

   Sammanfattning : Privacy concerns are cited to be on the rise due to intense personalization efforts by online firms. Alongside, trust placed in stores has been identified as a key component behind consumer willingness to transact online. LÄS MER

3. 2. The determinants of online information disclosure

   Författare :Atanu Nath; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industrial Marketing; Industriell marknadsföring;

   Sammanfattning : Online users' concerns about collusive information exchanges and fears of violation of privacy rights of individuals have the potential to stem the even-flow of e-businesses. Misuse of information can also have a major strategic impact on a company, damaging its reputation, and limiting the trust it can foster in relationships with customers, employees, channel members, and competitors; thus having a crippling effect on its customer relationship management programs in its entirety. LÄS MER