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1. 1. Marknadsorientering inom folkbildningen : fritt och frivilligt i ett nytt ljus

   Författare :Ann-Louise Petersen; Högskolan Väst; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; market orientation; voluntary organization; the liberal adulteducation; rhetoric analysis; discursive practice; strategic communication; Education; Pedagogik; Pedagogik; Pedagogics;

   Sammanfattning : This study is about how the study associations belonging to the liberal adult education deal with their role under New Public Management (NPM). Since the beginning of the ’90’s the study associations have been engaged in the state program for education of the unemployed. LÄS MER