Sökning: "Anita Radón"
Hittade 1 avhandling innehållade orden Anita Radón.
1. The Rise of Luxury Brands Online : A study of how a sense of luxury brand is created in an online environment
Sammanfattning : Luxury brands have only recently tapped into the online market in an attempt to increase revenues and expand their businesses. This leap onto the online world has resulted in several new challenges, including the luxury brand paradox. LÄS MER
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