Sökning: "After-sales service"
Hittade 5 avhandlingar innehållade orden After-sales service.
1. Adapting manufacturing strategy to industrial after-sales service operations
Sammanfattning : This dissertation is initiated from an increased awareness within industry of the importance of services in general and of after-sales services in particular. The scope of this research is to analyse how the specific characteristics of after-sales services affect a company’s manufacturing strategy, which in effect should become an operations strategy not only considering the manufacturing of goods. LÄS MER
2. Manufacturing strategy perspectives on industrial services
Sammanfattning : The service sector is in most western countries dominating the gross domestic product, often with a share of over 70 %. This is also reflected in manufacturing companies, whose products have gone from being pure goods to contain more and more service characteristics. LÄS MER
3. Managing the Industrial Service Function
Sammanfattning : During the past decade, growing attention has been given to industrial service offerings in the marketing literature as well as in many manufacturing firms. This phenomenon is often described as a goods-services transition, in which companies increasingly turn to the provision of industrial services in order to achieve competitive advantage, such a closer customer relationships and higher profit margins. LÄS MER
4. The emergence and change of Pharmacia Biotech 1959-1995 : the power of the slow flow and the drama of great events
Sammanfattning : This is the second volume of a dissertation dealing with industrial marketing change processes. The empirical part of the dissertation describes a set of marketing organization changes in Pharmacia Biotech. LÄS MER
5. Predicting functional product availability and cost through a simulation driven approach
Sammanfattning : New business models, which adhere to new customer values and demands with more service content, call for a closer look at the offered product concepts. One promising methodology is the Functional Product, a total care solution, in which function is guaranteed to a specified level of availability. LÄS MER