Supporting the design phase of industrialised house building using a product platform approach : A case study of a timber based post and beam building system

Sammanfattning: In recent years, industrialised house building has gained shares on the Swedish house building market. The market demands for industrialised house building are exceeding the available supply of housing and experiencing a substantial increase in the housing production costs. For industrialised house building, the design has been identified as a critical phase with the systematization of the design a necessary part of industrialisation. Therefore, companies strive towards the inclusion of standardization and controlled processes in the design phase. Product platforms have proved to be related to the standardization of processes and products. Introducing a product platform approach in the design phase of house building could be a way to improve the design and ensure value creation in entire processes. Thus, the aim of this research is to outline means to support and improve the design phase of industrialised house building by using a product platform approach.A Swedish multi-storey house building company that uses glulam post and beam building system with a focus on platform development was used as the single case study in this research. The company intends to achieve increased efficiency by moving towards industrialized approaches. Empirical data were mainly gathered from interviews, observations, workshops, and document analysis. The findings present the existing challenges in the housing building industry and outlines twenty critical success factors that need to be considered in the design phase. Also, the result outlines support methods and tools that can be used for the improvement of the design phase when applying a product platform approach. Moreover, a flexible product platform can be developed with the support of parametric modelling and used to design building components having an engineer-to-order characteristic. Finally, the results show that a building system can be considered as part of a product platform in light of the necessity of an adequate support in the design process to maintain a sustainable platform. Thus, the contribution includes the addition of knowledge to platform theory in general and its application on the design phase of industrialised house building.