Product design and supply chain fulfillment through a generative customization solution to achieve discontinuous innovation

Sammanfattning: The goal of discontinuous innovation Is to Disrupt Existing Market Equilibrium and create new combinations of Consumers, Producers, and Markets, But It Is Yet to Be Stood in an Aggregate from product design and supply chain systems. Without an Aggregate System Representation Of The innovation continuum (market equilibrium, incremental and discontinuous innovation) for elements of product design and Supply Chain Fulfillment, IT Will Be more DIFFICULT for companies to Develop an innovation strategy as result. Presently, There Is no structural component for the definition of innovation for an Integrated Product Design and Supply Chain Fulfillment System to Assist in this problem.Through the use of theoretical constructs from Various disciplines and new concepts, a conceptual framework is intro Established That the concept of generative customization As A Solution To The research problems, as noted Above. The author Established an innovative continuum of generative Which customization enable Within a Complex Adaptive System (CAS) environment. In this model, The Role of the consumer and producer are Defined Within a principal-agent relationship, and interact in an emergent, dynamic Manner. Lastly, the product design process occurs through a generative design process Where The Consumer Is Virtually Involved, and a human cognition, generative design, product design process is Established.