Mellan varumärke och gemensamt raster : Skilda sätt att se verksamhetsidéer för pedagogisk verksamhet

Sammanfattning: The aim of this study is to explore the ways in which verksamhetsidé is seen within the Swedish educational context.In Sweden, the concept verksamhetsidé is used for an idea or a set of ideas related to the practice of an organization, for instance a school or a school district. Although the importance of such shared ideas is often pointed out by practitioners as well as researchers within the field of school development, there is little consensus about their meaning. When it comes to questions about the actual function and character of such an idea, or set of ideas, little guidance is found in the literature. This thesis seeks to contribute to such knowledge.In order to describe variations in the ways such ideas are seen as well as in the ways working with such ideas are seen, a phenomenographic study was carried out. The empirical data consist of deep interviews with 14 school directors of education in one larger city in Sweden; each responsible for several schools and preschools in one district. As directors they were all involved in the process of developing a verksamhetsidé, to guide all educational activities in the area.Results suggest that verksamhetsidé can be seen as a trademark, as putty, as a compass, as a map, or as a shared perspective. Each of these conceptions is used as a label for a category of description, and together they constitute one of the study’s outcome spaces. When it comes to working with such ideas, another variation is found. This variation is described through the concepts of top-down implementation and bottom-up sensemaking. Moreover, the data suggest no correlation between a certain way of seeing a verksamhetsidé and a certain way of seeing how to work with it.