Understanding Individuals' Learning and Decision Processes in a Changing Environment by Using Panel Data

Sammanfattning: When a new transport service is introduced, people have to learn and familiarize themselves with the new service before they decide to adopt it. These processes are developed over time, thus produce dynamics in individuals’ behavioural responses towards the service. This affects the demand of the new service, thus affect revenues. Available studies have examined the factors influencing these responses from microeconomic perspectives. The influence of the theory-based subjective factors has not been examined empirically. Understanding these would assist transport and urban planners to design a better marketing strategy to increase the market share of the new service. A change in seasons affect individuals’ activity-travel decisions, thus produce dynamics in activitytravel patterns in different seasons. Individuals’ constraints, in a form of mandatory activities (working/studying), are influencing individuals’ decisions to participate in day-to-day nonmandatory activities (leisure and routine activities). The interdependency between travel demand, time allocation and mode choice that considers interactions between mandatory and non-mandatory activities, in different seasons is less explored. Understanding these would assist transport planners and operators to manage travel demand strategies across different seasons of the year and provide better transportation systems for all individuals. This thesis includes five papers. Paper I explores individuals’ characteristics of the quick-response and the adopters of the new public transport (PT) service and examines the temporal effects. Paper II investigates the subjective factors influencing a quick-response to the new PT service by proposing a modified attitude-behaviour framework. Paper III and IV analyse the effects of seasonal variations and individuals’ constraints on their day-to-day activity-travel decisions and patterns. Paper V analyses the attrition and fatigue in the two-week travel diary panel survey instrument.