A Design Process Based on Visualization

Sammanfattning: The global market of today is tough and the competition between companies demands new ways of developing products and services. The current challenge for the design research community is to provide designers with a wider range of methods and tools to support specific activities within the design process and to improve its overall coordination.It is uncertain whether problem-solving alone can be the tool for developing even simple products or services, as we are less open to the variety of opportunities that arise in the process. When approaching a problem, the cognitive mindset demanded to solve the problem differs from that required when searching for opportunities in creating something completely new. This emphasizes the importance of design thinking, using tools and methods for conducting Human Centered Design (HCD), empathy, and intuition along with the use of visualization.By focusing on the creative process and the use of sketches or models, this research will explore the possibility to develop tools and methods for conducting NPD projects in a more efficient, effective way.This research provides a prescriptive model of using visualization in New Product Development (NPD). This model is a result of clarifying the problem, understanding the factors that affect the problem and the development of support and a solution for implementing the model in industry. The model works as a supportive tool for project teams and guidelines for management.