Den rökande människan. Bilden av tobaksbruk i Sverige mellan 1950- och 1990-tal
Sammanfattning: This dissertationdeals with the cultural representations of smoking in Swedishpopular press, books of etiquette, advertisment, popular medicinepublications, and the health education genre. The questions focuson how tobacco has been used to represent specific values, ideasand ideals in relation to social and cultural contexts, as well asto femininity, masculinity, social stratification, risk, andhealth. An overall prpose is to show how meaning has been generatedaround tobacco during a period in which the risk involved insmoking have come to be more clearly defined. The study isorganized around five analytgical headings. Part I, Refinement, ismainly concerned with the constitution of the the cultural roles oftobacco by means of the contemporary social mobility, classstructure, and the gender order in Swedish society of the 1950s.Part II, Consumtion, focuses on structural changes in the tobaccoindustry during the 1960s, and the risk warnings from the medicalshere. Part III, Restriction, deals with how public opinion anddebates, legal trials, regulations, and governmental investigationsconcerning advertising influenced the images of smoking in the1970s. Part IV, Responsibility, focuses on how the term passivesmoking influenced the cultural representations of tobacco in the1980s. Part V, Split Vision, reflects the accelerating tensionbetween the tobacco industry and the public authorities in the1990s. as well as how the concept of moderation and ritualizedsmoking functioned to re-legitimize tobacco use in the popularculture.
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