Sökning: "utveckling och marknadsintroduktion"
Hittade 2 avhandlingar innehållade orden utveckling och marknadsintroduktion.
1. Managing discontinuous changes in complex products : Cases involving the development and market introduction of heavy hybrid-electric buses
Sammanfattning : This is a study about managing the development of discontinuous changes in complex products characterised by integration of a significant amount of new technologies and firms’ existing technologies and market introduction of such products. In particular, this study analyses how firms’ technology selections influence the conditions for the firms to manage such development and market introduction. LÄS MER
2. Change in the Pharmaceutical Industry : Aspects on Innovation, Entrepreneurship, Openness, and Decision Making
Sammanfattning : Over the past century, the pharmaceutical industry has been a major contributor of individual and population health and societal wealth. Its products and services have contributed to longevity of large groups of patients and symptom relief from major diseases. LÄS MER