Sökning: "social mobile service"
Visar resultat 1 - 5 av 45 avhandlingar innehållade orden social mobile service.
1. Understanding mobile service diffusion as an evolutionary process: A study of the Swedish market
Sammanfattning : This thesis aims to highlight the connections between the diffusion of innovation theory and the evolutionary models for technological changes within the context of mobile communication research. On the basis of empirical findings, the discussion focuses on addressing three research questions: Why should mobile service diffusion be understood as an evolutionary process? How should mobile service diffusion be explained and modelled using evolutionary conceptions? And in what way the evolutionary framework could influence future mobile service diffusion studies?Based on empirical observations and a literature study, this thesis argues that mobile service diffusion involves dynamic, developmental and historical economic process which is comparable to an evolutionary process. LÄS MER
2. Opportunities and challenges of mobile payment services : The perspective of service providers
Sammanfattning : Mobile payments are transforming the payments industry. These services open up the opportunity for non-banking actors to enter the market. In order to embrace this challenge, banks, traditional payments market players, are forced to launch mobile payments. LÄS MER
3. Users' agencies : juxtaposing public portrayals and users' accounts of app-mediated cardiac arrest volunteer work in Sweden
Sammanfattning : This thesis embraces a social science research perspective to examine uses of the app SMSlivräddare (eng. SMSlifesaving), now Heartrunner, dedicated to alert volunteers nearby to assist people suspected to suffer from a cardiac arrest outside hospital. LÄS MER
4. Apps in the U-space : From mobile to ubiquitous marketing
Sammanfattning : Smart mobile devices are becoming increasingly essential daily companions. Applications (apps) are the interface through which the consumer can leverage unique capabilities of smart mobile devices to interact with people, other devices and firms via the supporting mobile ecosystem. LÄS MER
5. The interplay between organizational capabilities and individual skills : Studies of technical and engineering consulting firms
Sammanfattning : The number of professional service firms has increased rapidly in the recent decades. This thesis focuses on a type of professional service firm that has, thus far, been under-researched, namely the technical and engineering consulting (TEC) firm. LÄS MER