Sökning: "retailer"

Visar resultat 1 - 5 av 52 avhandlingar innehållade ordet retailer.

  1. 1. The Potential for Innovation in the Swedish Food Sector

    Författare :Märit Beckeman; Förpackningslogistik; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Food manufacturing; packaging; retailer; innovation; supply chain; Sweden; collaboration; coopetition;

    Sammanfattning : The food sector in Sweden, comprised of retailers, food manufacturers and packaging suppliers, has been investigated, guided by two research questions: What does “innovation” mean to the different actors (i.e. LÄS MER

  3. 2. Consumer Foreign Online Purchasing : Uncertainty in the Consumer-Retailer Relationship

    Författare :Aswo Safari; Amjad Hadjikhani; Rudolf Sinkovics; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Uncertainty; Trust; Commitment; Consumer foreign online purchasing; Relationship;

    Sammanfattning : Consumer foreign online purchasing (CFOP) in this thesis refers to the exchange between consumers and foreign online retailers. Despite empirical facts showing increasing interest of consumers to purchase from foreign online retailers, researchers have only paid modest interest to this new marketing field. LÄS MER

  4. 3. Understanding the effects of retailer attributes on customer responses in online grocery retailing

    Författare :Reema Singh; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : Online grocery shopping is gaining importance for both customers and retailers. Retailers have recognized the importance of online grocery as an extension of their existing business model, serving as drivers for their marketing and growth strategies. LÄS MER

  5. 4. Brand relationship management : den varumärkesbyggande processen

    Författare :Tony Apéria; Ingmar Tufvesson; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand relationship management; Varumärkesbyggande; Category management; ECR; Varumärkets personlighet; Relationsmarknadsföring; Brand identity prism; Projektiva tekniker; Retailer branding; Kapitalisering; Konsumentdialog; Varumärkesrelationer.; Business Administration; företagsekonomi;

    Sammanfattning : Syftet med avhandlingen är (1)att studera hur förändringar i konkurrens och samverkan på en marknad både påverkar användningen av varumärken och dialogen mellan varumärkesinnehavaren och konsumenten; (2)att diskutera hur dialogen mellan varumärkesinnehavaren och konsumenten kan utvecklas för att stärka relationen dem emellan.Den empiriska delen baseras på fem fallstudier. LÄS MER

  7. 5. Energy Scheduling of Electric Vehicles for Electricity Market Participation

    Författare :Pavan Balram; Chalmers tekniska högskola; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; day-ahead market; EV aggregator; Electric vehicles; demand response; regulating power market; retailer planning;

    Sammanfattning : Global policy targets to reduce greenhouse gas emissions has led to increased interest in electric vehicles (EV) and their integration into the electricity network. Batteries in EVs offer flexibility from the demand side that could potentially compete against generating resources for providing power system services. LÄS MER