Sökning: "political marketing"
Visar resultat 1 - 5 av 54 avhandlingar innehållade orden political marketing.
1. Valretorik i text och bild : En studie i 2002 års svenska valaffischer
Sammanfattning : Posters have been used in political communication for more than a century, and are still an important element in the election campaigns. However, few studies have been devoted to the way in which text and image work together in order to obtain the rhetorical goal of making voters vote for a specific party. LÄS MER
2. Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971
Sammanfattning : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. LÄS MER
3. Towards Institutional Stabilization and Development? : A Study of Inter-Organizational Cooperation in the Tajik Cotton Industry
Sammanfattning : Close to two decades after the break-up of the Soviet Union, there is still a marked difference in developmental paths, including institutional as well as economic development and performance among the states emerging from the ruins of the vast empire. Turning attention to the least successful post-Soviet region, Central Asia, and Tajikistan in particular, this thesis provides a contribution to the discussion of how to institutionalize social power and build the foundations for political community in post-colonial societies. LÄS MER
4. The complex internationalization process unfolded : The case of Atlas Copco’s entry into the Chinese mid-market
Sammanfattning : Despite its contemporary relevance, we still have limited empirical knowledge about the forces underlying complex internationalization processes as when multinational corporations (MNCs) seek to enter new growing markets. Based on a real-time process study comprising ninety interviews and two hundred hours of observation made between 2009 and 2012, Atlas Copco’s entry into the Chinese mid-market was investigated. LÄS MER
5. Planering för framsteg och gemenskap : Om den kommunala utvecklingsplaneringens idémässiga förutsättningar
Sammanfattning : What are the discursive pre-conditions for planning? In this dissertation the author analyzes and critically assesses the assumptions which underlie our thinking about planning. This is done in an analysis of firstly, how planning is legitimized, and secondly, what consequences these forms of legitimation have for planning theory as well as for planning as a political practice. LÄS MER
