Sökning: "place promotion"
Visar resultat 1 - 5 av 48 avhandlingar innehållade orden place promotion.
1. Migration and Place Attractiveness
Sammanfattning : The thesis includes six self-contained papers that from various perspectives examine place attractiveness and migration in Sweden. Paper I provides an extensive overview of Swedish municipalities’ place marketing engagement to attract in-migrants, based on survey responses from 220 municipalities. LÄS MER
2. Stadens melodi : Information och reklam i Stockholms kommun 1930-1980
Sammanfattning : The Song of Stockholm investigates the information and promotion produced by the municipality of Stockholm from 1930 to 1980. It focuses on three target groups: inhabitants, companies and tourists. LÄS MER
3. Med önskan om kontroll : Figurationer av hälsa i skolors hälsofrämjande arbete
Sammanfattning : Avhandlingen tar sin utgångspunkt i två sammanvävda tendenser, den ökade förekomsten av psykisk ohälsa bland unga och skolors uppdrag att främja hälsa. Larmen om att ohälsa bland unga ökar har skett i takt med att skolans hälsofrämjande arbete allt starkare efterfrågas. LÄS MER
4. Vägen till Beirut : Svenska handelsfrämjande åtgärder i Libanon 1920-1975
Sammanfattning : This thesis investigates Swedish trade promotion in Lebanon from 1920 to 1975. The aim is to increase knowledge about how actors in a small open western economy tried to develop their economic interests in an emerging market characterized by great uncertainty. LÄS MER
5. Perspektiv på platsmarknadsföring
Sammanfattning : The overarching aim of this study is to contribute with new perspectives on place marketing, theoretically as well as empirically. More specifically, the aim is to characterize the place marketing research literature, describe its content and explore the extent to which it is valid in a Swedish municipal context. LÄS MER