Sökning: "online reviews"

Visar resultat 1 - 5 av 19 avhandlingar innehållade orden online reviews.

  1. 1. Investigating the persuasive impact of online textual content : A narrative theory approach

    Författare :Mario Cassar; Esmail Salehi-Sangari; Albert Caruana; Julie Guidry Moulard; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Online textual reviews; UGC; PGC; Narrative Paradigm Theory; Persuasion; Storytelling Narrative force; Narrative believability; Diction; Leximancer; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Higher levels of competition in online channels and the resulting information overload among customers is becoming an issue of increasing concern among marketers who seek to provide persuasive content. Past research has revealed that storytelling is an effective tool to achieve persuasion. LÄS MER

  3. 2. Customer-to-customer roles and impacts in service encounters

    Författare :Linda Lee; Esmail Salehi-Sangari; Ian P McCarthy; Gerard Prendergast; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Service encounters; group service encounters; customer-to-customer interaction; customer cohort climates; other customers; service operations; online reviews; Industriell ekonomi och organisation; Industrial Engineering and Management;

    Sammanfattning : This thesis investigates customer-to-customer roles and impacts in the context of service encounters. This topic is studied from two angles: customer interactions during group service encounters and customer perceptions post service encounters. LÄS MER

  4. 3. Emotions in Game Theory: Fear, friendliness and hostility

    Författare :Lina Andersson; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; emotions; fear; risk aversion; psychological game theory; cooperation; repeated prisoners dilemma; stochastic games; experience goods; asymmetric information; information sharing; product quality; pricing; online reviews;

    Sammanfattning : How do emotions affect our interactions with each other? And how do our interactions with each other affect our emotions? As an adult, one makes thousands of decisions each day, decisions often influenced by our emotional state of mind. We are not oblivious to the relationship between emotions and behavior, but can, to some extent, predict how own and others' emotional states affect actions and how our actions may affect others' emotions. LÄS MER

  5. 4. Participation in a boundless activity : Computer-mediated communication in Swedish higher education

    Författare :Jimmy Jaldemark; David Hamilton; Agneta Hult; Lars-Owe Dahlgren; Mittuniversitetet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; action theory; activity; communication; computer-mediated communication; distance education; educational settings; higher education; online courses; online education; participation; tools; Education; Pedagogik;

    Sammanfattning : The general purpose of this thesis is to understand how participation in the activity of education relates to communication and tools. This purpose unfolds by drawing on possible conceivable consequences. LÄS MER

  7. 5. Participation in a boundless activity : Computer-mediated communication in Swedish higher education

    Författare :Jimmy Jaldemark; Agneta Hult; Lars-Ove Dahlgren; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; action theory; activity; communication; computer-mediated communication; distance education; educational settings; higher education; online courses; online education; participation; tools; Education; Pedagogik; Education; pedagogik;

    Sammanfattning : The general purpose of this thesis is to understand how participation in the activity of education relates to communication and tools. This purpose unfolds by drawing on possible conceivable consequences. LÄS MER