Sökning: "nyretorik"

Hittade 1 avhandling innehållade ordet nyretorik.

1. 1. Kommunikativa strategier i texter om tobaksavvänjning : Innehåll, argumentation och modelläsare

   Författare :Astrid Skoglund; Gunilla Byrman; Orla Vigsø; Linnéuniversitetet; []
   Nyckelord :HUMANIORA; HUMANITIES; Swedish language; critical discourse analysis; smoking cessation; public health education; new rhetoric; argumentation; model reader; motivational interviewing; Svenska språket; kritisk diskursanalys; rökavvänjning; folkhälsoupplysning; nyretorik; argumentation; modelläsare; motiverande samtal; Swedish; Svenska språket Nordiska språk;

   Sammanfattning : The aim of this dissertation is to examine the content and communicative strategies in texts used in a project on tobacco policy delegated by the Swedish government to the National Institute of Public Health (“The National Tobacco Assignment 2008–2010”). The study uses communicative strategies as an umbrella term for the way the texts fulfil the political assignment through adaptation to suit different receivers in a discursive practice with set guidelines for communication between experts and users, and how these strategies are visible in the studied texts. LÄS MER