Sökning: "new rhetoric"

Visar resultat 1 - 5 av 112 avhandlingar innehållade orden new rhetoric.

  1. 1. Valretorik i text och bild : En studie i 2002 års svenska valaffischer

    Författare :Orla Vigsö; Björn Melander; Mats Thelander; Per Ledin; Uppsala universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Scandinavian languages - general; political communication; rhetoric; discourse analysis; posters; political marketing; argumentation; Swedish; Nordiska språk - allmänt; Scandinavian languages; Nordiska språk; nordiska språk; Scandinavian Languages; politisk marknadsföring; kommunikation; valkampanj; valaffisch; retorik; semiotik;

    Sammanfattning : Posters have been used in political communication for more than a century, and are still an important element in the election campaigns. However, few studies have been devoted to the way in which text and image work together in order to obtain the rhetorical goal of making voters vote for a specific party. LÄS MER

  2. 2. The Epistemology of Rhetoric : Plato, Doxa and Post-Truth

    Författare :Erik Bengtson; Mats Rosengren; Otto Fischer; Jon Viklund; Ekaterina V. Haskins; Uppsala universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; doxa; epistemology; post-truth rhetoric; Plato; Aristotle; Roland Barthes; Robert Hariman; Ruth Amossy; Mats Rosengren; rhetorical anthropology; rhetorical ontology; argumentation theory; autonomy; Rhetoric; Retorik;

    Sammanfattning : This thesis aims to develop an epistemology of rhetoric in light of the apparent contemporary post-truth condition of society. Epistemology is hereby understood as concerned with principles for knowledge production within the academic discipline of rhetoric, as well as with an understanding of knowledge production in the public realm. LÄS MER

  3. 3. Actiokapitalet : retorikens ickeverbala resurser

    Författare :Marie Gelang; Brigitte Mral; Viveka Adelswärd; Jens E. Kjeldsen; Örebro universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; rhetoric; actio; nonverbal communication; Rhetoric; Retorik; Retorik; Rhetoric;

    Sammanfattning : The aim of this thesis is to deepen the understanding of actio. Actio refers to how a speech is performed in a public setting. Actio differs from nonverbal communication in general in that actio is performed in a rhetorical situation with the intention to be persuasive. LÄS MER

  4. 4. Ramism, Rhetoric and Reform : An Intellectual Biography of Johan Skytte (1577–1645)

    Författare :Jenny Ingemarsdotter; Magnus Nyman; Hanna Östholm; Erland Sellberg; Uppsala universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; Johan Skytte; history of education; Ramism; Petrus Ramus; utility; merit; humanism; Late Renaissance; Sweden; Age of Greatness; patriotism; Hesse-Kassel; the University of Marburg; Uppsala University; Charles IX; Gustav II Adolf; Vasa; Neo-Latin; dissertation; oration; rhetoric; reform; the mathematical arts; eloquence; History of science and ideas; Idé- o lärdomshistoria; History of Sciences and Ideas; Idé- och lärdomshistoria;

    Sammanfattning : This thesis is an intellectual biography of the Swedish statesman Johan Skytte (1577–1645), focusing on his educational ideals and his contributions to educational reform in the early Swedish Age of Greatness. Although born a commoner, Skytte rose to be one of the most powerful men in Sweden in the first half of the seventeenth century, serving three generations of regents. LÄS MER

  5. 5. The Discourse of Oratory : The New Rhetoric and Romantic Writing in Eighteenth and Nineteenth Century Britain

    Författare :Michael Davis; []
    Nyckelord :HUMANIORA; HUMANITIES; Rhetoric; Oratory; Belles Lettres; History of Rhetoric; Romanticism; Britain;

    Sammanfattning : The Discourse of Oratory: The New Rhetoric and Romantic Writing is a study of the cultural anxieties about the power of public speaking that pervaded the mid eighteenth to early nineteenth centuries. Its argument is that those anxieties formed a discursive center for two of the most important forces in the history of British letters and literary studies -- Romanticism and the New Rhetoric -- and that those forces engaged it primarily through a shared concern with the rise of religious evangelism. LÄS MER