Sökning: "marknadsundersökningar"

Hittade 2 avhandlingar innehållade ordet marknadsundersökningar.

  1. 1. Constructing Consumer Knowledge in Market Research : An Ethnography of Epistemics

    Författare :Johan Nilsson; Claes-Fredrik Helgesson; Lotta Björklund Larsen; Franck Cochoy; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; market research; commissioned knowledge production; epistemics; Sweden; marketing; ESOMAR; ethnography; epistemography; epistemic culture.; marknadsundersökningar; uppdragsbaserad kunskapsproduktion; det epistemiska; marknadsföring; ESOMAR; etnografi; epistemografi; kunskapskultur;

    Sammanfattning : Market research pervades society. It is an endeavour that connects marketing practice with methods similar to social science. Further, market research results appear as knowledge produced to inform recipients towards making productive business decisions and as a commodity sold to commissioning clients. LÄS MER

  3. 2. Exploring customer needs from a digital healthcare service

    Författare :Daan Kabel; Mattias Elg; Jason Martin; Lars Witell; Anders Fundin; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer experience; Digital service quality; E-health; mHealth; Voice of the customer; Electronic word-of-mouth; Method comparison;

    Sammanfattning : Cost-effectively capturing and understanding customer needs allows a firm to stay synchronized with the market, to stay ahead of competitors, and to enable service innovation. Traditional qualitative market research methods, such as interviews and focus groups are well-known methods for identifying and capturing customer needs but can be costly, tedious, time-consuming, and can require intensive collaboration with customers. LÄS MER