Sökning: "market-orientation"

Visar resultat 1 - 5 av 44 avhandlingar innehållade ordet market-orientation.

  1. 1. Marknadsorientering i tjänsteföretag : en studie av försäkringsbolag

    Författare :Jan-Erik Jaensson; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; market orientation; the marketing concept; service marketing; insurance companies; market information; strategy; organizational change; support system; customer meeting; marknadsföring; försäkringsbolag; Sverige; företagsekonomi; Business Studies;

    Sammanfattning : The background to this thesis is found in the growing importance of the marketing concept. The concept has been used frequently in articles in the past few years, in spite of lack of consensus about what it is. LÄS MER

  3. 2. Enacting, Enabling, and Embracing Market Orientation : A study of Public–Private Dyads

    Författare :Sofia Molander; Markus Fellesson; Rolf Rönning; Karlstads universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; market orientation; public service; public-private relationships; public procurement; public transport; collaboration; coordination; Business Administration; Företagsekonomi;

    Sammanfattning : This thesis contributes to an increased understanding of how public–private dyads enact (“what”), enable (“how”), and embrace (“why”) market orientation. Drawing on a multi-year study of Swedish public transport, the thesis shows that the nature of the relationship between public and private organizations plays an important role in how market orientation is undertaken in dyadic practice. LÄS MER

  4. 3. Rearranging a business model towards market orientation : strategic and operational dimensions and the impact of E-commerce

    Författare :Daniel Kindström; Linköpings universitet; []
    Nyckelord :Business model; market orientation; strategic positions; operative platforms; E-commerce; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

    Sammanfattning : The overall purpose of this thesis is to explore and describe the rearrangements of a company (changes), from a business model perspective, as it attempts to strategically reorient itself towards market orientation. E-commerce, and more specifically, the impact of e-commerce in this process will be explored. LÄS MER

  5. 4. Marknadsorientering inom folkbildningen : fritt och frivilligt i ett nytt ljus

    Författare :Ann-Louise Petersen; Högskolan Väst; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; market orientation; voluntary organization; the liberal adulteducation; rhetoric analysis; discursive practice; strategic communication; Education; Pedagogik; Pedagogik; Pedagogics;

    Sammanfattning : This study is about how the study associations belonging to the liberal adult education deal with their role under New Public Management (NPM). Since the beginning of the ’90’s the study associations have been engaged in the state program for education of the unemployed. LÄS MER

  7. 5. The role of market orientation in public housing companies: : A study of MO’s effect on construction strategies

    Författare :Zahra Ahmadi; Björn Berggren; David Sörhammar; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Public housing companies; market orientation; construction strategies; innovation; moderating and mediating effects; strategic performance; Business Studies; Företagsekonomi;

    Sammanfattning : The development of public housing companies in Sweden is strongly influenced by legal, economic, and demographic changes. The companies long tradition of taking responsibility for customer welfare in living have recently been criticized for excessive dominance over price setting, which is claimed to give them competitive advantages in the housing market. LÄS MER