Sökning: "interest creation"
Visar resultat 1 - 5 av 173 avhandlingar innehållade orden interest creation.
1. The Burning Word : History and Myth in Maximilian Voloshin's Neopalimaia Kupina
Sammanfattning : The book Neopalimaia Kupina: stikhi o voine i revoliutsii (The Burning Bush: Poems about War and Revolution) by Maximilian Voloshin (1877–1932) depicts the revolutionary period in Russia. This dissertation analyzes the work’s composition, showing how it was shaped and reshaped in response to the dramatic events of the first two and a half decades of the twentieth century, and how it remains open and mirrors the ongoing development of history. LÄS MER
2. Automated Text Analysis of Online Content in Marketing : Dictionray-Based Methods and Artificial Intelligence
Sammanfattning : Far more than products or services, words are the most fundamental element in the exchanges between sellers and buyers. Understanding the words that constitute the text that is created when sellers and buyers interact with each other is therefore critical for marketing decision makers. LÄS MER
3. Reciprocal Engagement : A grounded theory of an interactive process of actions to establish, maintain, and develop an enterprise
Sammanfattning : Reciprocal engagement is a theory of a basic social process that addresses how an organization establishes, maintains, and develops its enterprise by focusing on strengthening its relationships with other actors. It rests on the rationale that one’s relationships are foremost dependent on how well one manages to engage others. LÄS MER
4. Developing collaborative customer-supplier relationships through value co-creation
Sammanfattning : The purpose of this study is to create understanding of the value co-creating process in business relationships, where the dyadic relationship is in focus and both the customer’s and the supplier’s view of the value co-creating process is of interest. In the introductory chapter, it is assumed that the ultimate goal of business logic is to create value, and value co-creation can be regarded as the essential reason why a customer and a supplier engage in a business relationship. LÄS MER
5. Value creation and the challenge of joining forces: Evidence from open innovation and mergers and acquisitions
Sammanfattning : Value creation is pivotal for organizational survival, growth, and competitiveness. The topic has attracted a growing interest from scholars looking for new ways to analyze how firms create value for themselves and their stakeholders. The means of value creation involve a wide array of strategies, tools, and forms of interaction. LÄS MER
