Sökning: "insurance marketing"

Visar resultat 1 - 5 av 8 avhandlingar innehållade orden insurance marketing.

  1. 1. Critical Business Episodes : The Criticality of Damage Adjustment Processes in Insurance Relationships

    Författare :Mikael Gidhagen; Bo Edvardsson; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; business-to-business; claim settlement; corporate insurance; critical episode; critical incident; customer relationship; damage adjustment; feeling of security; financial services; insurance; insurance marketing; insurance relationship; intangibility; loss; marketing; professional services; relationship; relationship character; relationship context; relationship development; relationship marketing; relationship quality; service; services marketing; service quality; Företagsekonomi; Business studies; Företagsekonomi; Business Studies; företagsekonomi;

    Sammanfattning : Corporate insurance relationships involve a highly intangible professional service which provides the corporate customer with risk reduction. Insurance services are here defined as being composed of two elements: the delivery of a feeling of security, and, in the event of a loss, the damage adjustment and claim settlement. LÄS MER

  3. 2. Trygghet som handelsvara : Privat folkförsäkring i det framväxande välfärdssamhället 1900–1950

    Författare :Alf Sjöblom; Orsi Husz; Nils Edling; Niklas Stenlås; Stockholms universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; Industrial Life Insurance; Industrial Assurance; Insurance; Welfare; Welfare State; Social Policy; Marketing; Governmentality; Social Engineering; Actuarial; Sweden; 20th Century; Trust; Agency System; History; historia;

    Sammanfattning : Industrial Life Insurance (ILI) was introduced in Sweden in the beginning of the 1900s. Following models already used in the United Kingdom and the United States, this insurance was specifically aimed at manual labourers, promising pension savings and compensation to surviving relatives. LÄS MER

  4. 3. Marknadsorientering i tjänsteföretag : en studie av försäkringsbolag

    Författare :Jan-Erik Jaensson; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; market orientation; the marketing concept; service marketing; insurance companies; market information; strategy; organizational change; support system; customer meeting; marknadsföring; försäkringsbolag; Sverige; företagsekonomi; Business Studies;

    Sammanfattning : The background to this thesis is found in the growing importance of the marketing concept. The concept has been used frequently in articles in the past few years, in spite of lack of consensus about what it is. LÄS MER

  5. 4. You Bet! : An Investigation of Market Positioning by Online Gambling Firms and Drivers of their Customers’ Gambling Intention

    Författare :Jirka Konietzny; Esmail Salehi-Sangari; Albert Caruana; John B. Ford; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; gambling; UTAUT; PLS-SEM; anticipated enjoyment; perceived fairness; DICTION; lexical analysis; hierarchical clustering; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Online gambling is a global multibillion dollar business that dwarfs all other forms of entertainment, and yet business and marketing research about it is scarce (Mizerski, 2013). The focus of gambling research has been on problem gamblers who ultimately represent a rather small, albeit important percentage of the gambling population. LÄS MER

  7. 5. Rådgivningsansvar – särskilt avseende finansiell rådgivning och investeringsrådgivning

    Författare :Fredric Korling; Jan Kleineman; Stefan Lindskog; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; advice; advisor; financial advice; investment advice; adviser liability; tort; damages; MiFID; behavioral finance; consumer; accountant; lawyer; insurance intermediary; financial market; råd; rådgivning; finansiell rådgivning; investeringsrådgivning; finansrådgivning; placeringsrådgivning; rådgivaransvar; rådgivningsansvar; skadestånd; MiFID; behavioral finance; konsument; revisor; advokat; försäkringsförmedlare; värdepappersmarknad; Private law; Civilrätt; Tort law; Skadeståndsrätt; Contract law; Speciell avtalsrätt; Private Law; civilrätt;

    Sammanfattning : The liability incurred with respect to advisory services, particularly with respect to financial and investment advice, is the subject of this thesis. A number of factors that have influenced developments within the societal and regulatory environments in which advisory services are provided, primarily with respect to financial advice, are examined. LÄS MER