Sökning: "consumer relations"
Visar resultat 1 - 5 av 45 avhandlingar innehållade orden consumer relations.
1. Brand Trust : Corporate communications and consumer-brand relationships
Sammanfattning : In the wake of well-known instances of corporate misconduct – for example Enron in the U.S., and Skandia in Sweden – consumers ask for more transparent corporate brand practices to make corporate brands trustworthy. LÄS MER
2. En fiende till civilisationen : manlighet, genusrelationer, sexualitet och rasstereotyper i svensk filmkultur under 1920-talet
Sammanfattning : The setting for this study is Swedish film culture of the 1920s, which has been studied with a focus on representations of masculinity and gender relations according to four themes: 1) children and youth 2) fatherhood and love 3) sexuality and popularity 4) ethnicity and racial stereotyping. The rise of new consumer culture in the first decades of the 20th century created turmoil between traditional and modern values, not least when it came to conceptions of gender. LÄS MER
3. Mellan producent och konsument : Köpmän, kommissionärer och krediter i det tidiga 1800-talets Hälsingland
Sammanfattning : The purpose of this thesis is to contribute to an increased understanding of the underlying conditions for the development of a domestic market for consumer goods by studying how the distribution of goods between the town and the countryside in the county of Hälsingland, Sweden, was organized during the first half of the 19th century. The thesis has analyzed the different kinds of persons involved in the distribution of goods, their functions and mutual relations. LÄS MER
4. Consumer Trust in Drinking Water Supply - assessing the interface between the supplier and the consumer
Sammanfattning : This thesis explores the interface between the supplier and the consumer to identify factors that have influence on consumer trust in water supply. This is done through field studies in two different consumer situations: 1) Accra (Ghana) where access to water is limited and can be an everyday struggle and 2) Gothenburg (Sweden) where water is abundant and water supply is taken for granted. LÄS MER
5. Understanding the relationships between bank-customer relations, financial advisory services and saving behavior
Sammanfattning : While the saving environment has become more complex in recent years, so has the demand for individual activity. Important impetuses include financial deregulation, globalization, technological change, and reformed pension systems. LÄS MER
