Sökning: "consumer campaign"
Visar resultat 1 - 5 av 7 avhandlingar innehållade orden consumer campaign.
1. More than Meets the Eye : Transmedial entertainment as a site of pleasure, resistance and exploitation
Sammanfattning : Today’s converging entertainment industry creates ‘transmedial’ brand worlds in which consumers are expected to become immersed. Integrated marketing campaigns connected to these worlds encourage various kinds of consumer productivity and invite consumers to partake in brand-building processes. LÄS MER
2. Den rationella konsumenten : KF som folkuppfostrare 1899-1939
Sammanfattning : This study deals with the consumer co-operative in Sweden, specifically The Co-operative Union and Wholesale Society and the ideas that were developed within and disseminated by this organization between the years 1899 and 1939. The main theories used in the dissertation are Max Weber’s ideal-type and Norbert Elias’ civilization process. LÄS MER
3. Kaj Anderssons Morgonbris : kvinnopress, trettiotal och längtan efter fri tid
Sammanfattning : In the 1930s the Swedish homes were modernized through a series of social reforms. As a result of this, time was expected to be released from the housewife’s daily domestic duties and the question was what to do with this time. In this dissertation the concept of time is used in the sense of free time as time for free thinking. LÄS MER
4. Essays on behavioral economics and policy design
Sammanfattning : Chapter 1: Social norms and information diffusion in water-saving programs: Evidence from a randomized field experiment in Colombia This paper investigates spillover effects of a social information campaign aimed at encouraging residential water savings in Colombia. The campaign was organized as a randomized field experiment, consisting of monthly delivery of consumption reports, including normative messages, for one year. LÄS MER
5. Die ,schwedische‘ Lösung : Eine kultursemiotisch orientierte Untersuchung der audiovisuellen Werbespots von IKEA in Deutschland
Sammanfattning : The Swedish furniture company IKEA is famous worldwide for its successful advertising and communication strategies. In the years 1997–2007, the company attained a very prominent status in Germany through audiovisual advertisements in the mass media of television and the Internet, including YouTube. LÄS MER