Sökning: "category management"

Visar resultat 1 - 5 av 122 avhandlingar innehållade orden category management.

  1. 1. Supplier Integration in Category Management : A case study of the situational impact on relationship performance and interdependence

    Författare :Daniel Ellström; Jakob Rehme; Tomas Nord; Daniel Nordigården; Edward Sweeney; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Supplier integration; category management; interorganizational relationships; retail;

    Sammanfattning : Supplier integration in category management means that a supplier takes part in the activities that are traditionally performed by retailers. These activities are the selection of which products to sell, decisions on how to price and market the products, and making sure that the products are delivered to the stores in a timely manner. LÄS MER

  3. 2. Brand relationship management : den varumärkesbyggande processen

    Författare :Tony Apéria; Ingmar Tufvesson; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand relationship management; Varumärkesbyggande; Category management; ECR; Varumärkets personlighet; Relationsmarknadsföring; Brand identity prism; Projektiva tekniker; Retailer branding; Kapitalisering; Konsumentdialog; Varumärkesrelationer.; Business Administration; företagsekonomi;

    Sammanfattning : Syftet med avhandlingen är (1)att studera hur förändringar i konkurrens och samverkan på en marknad både påverkar användningen av varumärken och dialogen mellan varumärkesinnehavaren och konsumenten; (2)att diskutera hur dialogen mellan varumärkesinnehavaren och konsumenten kan utvecklas för att stärka relationen dem emellan.Den empiriska delen baseras på fem fallstudier. LÄS MER

  4. 3. Corrective maintenance maturity model : problem management

    Författare :Mira Kajko-Mattsson; Ned Chapin; Stockholms universitet; []
    Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; System design; Maintenance process models; Systemutveckling; data- och systemvetenskap; Computer and Systems Sciences;

    Sammanfattning : Maintenance has become one of the most complex, crucial and costly disciplines within software engineering. Despite this, very few maintenance process models have been suggested. The extant models are too general, covering all maintenance categories, i.e. LÄS MER

  5. 4. A Lifecycle Approach towards Building Information Management : Technical and procedural implications for the facility management and operations sector

    Författare :Pouriya Parsanezhad; Väino Tarandi; Stefan Olander; KTH; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Building Information Modelling; facilities management; facility management and operation; interoperability; building information management; BIM repository; workflow process; BIM; FM O;

    Sammanfattning : A well-structured and coordinated information management practice is central to promoting efficiency in construction. Building information management encompasses authoring, interpretation, communication, coordination and storage of building information. LÄS MER

  7. 5. Formernas liv i designföretaget : Om design och design management som konst

    Författare :Theresa Digerfeldt-Månsson; Pierre Guillet de Monthoux; Lisbeth Svengren Holm; Lars Lindkvist; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; design management; art; aesthetics; Focillon; form as life; creativity; visual quality; visual thinking; experiential knowledge; radical design innovators; Business studies; Företagsekonomi; Business Administration; företagsekonomi;

    Sammanfattning : Design management has become strongly associated with strategic management of creative resources or immaterial assets within the creative economy. It is a development that has involved a growing interest in the way innovative and aesthetically oriented design companies use design as a resource. LÄS MER