Sökning: "business association"

Visar resultat 1 - 5 av 121 avhandlingar innehållade orden business association.

1. 1. Managing the brand-association base : exploring facets of strategic brand management from the imaginary organization perspective : based on a semiotic study on the ASSESS CD-ROM by American Skandia

   Författare :Henrik Uggla; Sören Askegaard; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Imaginary organization perspective; Brand management; signifier; signified connotation; denotation; Brand identity; Brand identity system; Brand image; Brand equity; Brand association base; visibility; endogenous; exogenous; Business Administration; företagsekonomi;

   Sammanfattning : The aim of the present thesis is twofold. The first goal is to contribute to the understanding of collaborative facets of Strategic Brand Management of a brand identity in relation to the partner base from the perspective of a coordinating leader brand in the imaginary organization. LÄS MER

3. 2. Entrepreneurial learning: Developing opportunities and business models

   Författare :Stefan Sanz-Velasco; Chalmers tekniska högskola; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; technology-based entrepreneurship; Sweden; business model; opportunity; entrepreneurial learning; mobile Internet;

   Sammanfattning : The purpose of this dissertation is to explore and describe the entrepreneurial process with an emphasis on how technology-based entrepreneurs learn as they perceive and exploit opportunities. The thesis draws on a variety of entrepreneurship-oriented literature such as Austrian economics, entrepreneurial learning and the resource-based view, and it features four empirical studies, primarily among start-up ventures in the emerging Swedish mobile Internet industry. LÄS MER

4. 3. Place-of-Origin Effects on Brand Equity : Explicating the evaluative pertinence of product categories and association strength

   Författare :Mikael Andéhn; Fredrik Nordin; Per-Olof Berg; Mats E. Nilsson; Leif E. Hem; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Country-of-origin; Association Strength; Product Category; Brand Equity; Place; Business Administration; företagsekonomi;

   Sammanfattning : The country-of-origin effect - the alteration of judgment derived from an association to a place, is a much studied phenomenon with great potential implications for brand management and international marketing. However, in light of criticism towards the lack of conceptual development the extant literature, the relevance of the effect has been brought into question. LÄS MER

5. 4. Empirical essays on financial markets, firms, and derivatives

   Författare :Niclas Hagelin; Ingrid M. Werner; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Financial markets; Stock markets; Future markets; Options; Derivates; Hedging; Derivathandel; Business studies; Företagsekonomi; Business Administration; företagsekonomi;

   Sammanfattning : This thesis consists of five self-contained studies. The first three investigate the impact of derivatives on the markets for the underlying assets, while the other two examine how and why firms use derivatives. A summary of each of the five studies follows. LÄS MER

7. 5. Risk, uncertainty & profitability : An accounting-based study of industrial firms' financial performance

   Författare :Mattias Hamberg; Uppsala universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi; Business studies; Företagsekonomi; Business Studies; företagsekonomi;

   Sammanfattning : It is often said, among practicians and theorists, that doing business is about taking risks. Thisthesis is focused on the relationship between doing business, and thereby earning a return, andthe inherent risk taking. LÄS MER