Sökning: "advertising vacation"

Hittade 2 avhandlingar innehållade orden advertising vacation.

  1. 1. Resfeber : Berättelser från semesterns barndom 1938−1959

    Författare :Aurora Lewén; Mats Morell; Ann-Catrin Östman; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; HUMANIORA; HUMANITIES; vacation history; vacation memories; holiday consumption; history of travel and tourism; history of the holiday; views on nature; views on social relations; views on family; views on relaxation and rest; motives for legislation; advertising vacation; semesterhistoria; semesterminnen; semesterfrågelista; semesterkonsumtion; turismhistoria; resehistoria; semesterresa; naturuppfattning; syn på sociala relationer; syn på familjen; syn på vila; motiv till semesterlagstiftning; semesterreklam; ekonomisk historia; Economic History;

    Sammanfattning : The dissertation provides an in-depth analysis of Swedes’ perceptions about vacations during the period of 1938 to 1959. The aim is to contribute to a more thorough understanding of vacation-related consumption, which in Sweden was of growing economic importance from the 1930s and onwards. LÄS MER

  3. 2. Modern Media, Modern Audiences : Mass Media and Social Engineering in the 1930s Swedish Welfare State

    Författare :Ylva Habel; Soveig Julich; Stockholms universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; Visuell kultur; urbanitet; kvinnor; mediehistoria; reception; välfärdsstaten; Film; Filmvetenskap; filmvetenskap; Cinema Studies;

    Sammanfattning : The dissertation straddles the interface of mass media, social engineering and advertising in 1930s Stockholm. Its twofold objective is firstly to outline their cultural output, targeting predominantly feminine audiences. LÄS MER