Sökning: "Strategisk kommunikation"

Visar resultat 1 - 5 av 19 avhandlingar innehållade orden Strategisk kommunikation.

  1. 1. Strategic moral communication : A metatheoretical and methodological response to the normative perspective on strategic communication

    Författare :Alicia Fjällhed; Institutionen för strategisk kommunikation; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; strategic moral communication; moral discourse analysis; discourse ethics; discourse analysis; strategic communication; ethics; morals; discourse; moral communication; moral; kommunikation; etik; diskursetik; diskurs; diskursanalys; strategisk kommunikation;

    Sammanfattning : Strategic communication has long suffered from a reputation of immorality, often being conflated with derogatory terms such as sophistry and propaganda. Scholars in the social sciences have been trained to accept this moralizing idea of strategic communication as a normative point of departure, through influential theories such as Habermas’ discourse ethics and methodological approaches such as critical discourse analysis. LÄS MER

  3. 2. Social mättnad, relationell hunger : strategisk kommunikation i förändring när matindustrin utmanas av folklig misstro

    Författare :Maria Rosén; Institutionen för strategisk kommunikation; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; relationellt perspektiv; strategisk kommunikation; positioneringsteori; arena; expertis; känslor; multilog; konsumentengagemag; misstro; Livsmedel; relational perspective; strategic communication; positioning theory; arena; expertise; emotions; multilogue; consumer engagement; distrust; food;

    Sammanfattning : The purpose of the dissertation is to provide new knowledge on how strategic communication can be understood and practiced when companies and authorities are challenged by digitally organized citizens who mobilize dissatisfaction and question traditional experts. The dissertation is based on a relational perspective, which means interest in how different actors constitute themselves and relate to each other. LÄS MER

  4. 3. Intranät : En ny arena för kommunikation och lärande

    Författare :Mats Heide; Institutionen för strategisk kommunikation; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; information and communication technology; Intranet; sense making; organizational learning; organizational communication; knowledge management; media; Press and communication sciences; media; Journalistik; kommunikation;

    Sammanfattning : During the 1990s, communication and learning attracted heightened attention in organizational contexts. Generally speaking, there is great faith in the significance of ICT for people’s learning. One form of technology which has had a great impact on Swedish organizations is the intranet. LÄS MER

  5. 4. Organisationer berättar : Narrativitet som resurs i strategisk kommunikation

    Författare :Hanna Sofia Rehnberg; Anna-Malin Karlsson; Mats Landqvist; Viveka Adelswärd; Uppsala universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; narrativity; narrative; story; storytelling; recontextualisation; remediation; intertextuality; narrativitet; berättelse; strategiskt berättande; storytelling; rekontextualisering; remediering; intertextualitet; Scandinavian Languages; Nordiska språk;

    Sammanfattning : The subject of this thesis is the communicative practice of strategic storytelling. The aim of the study is to analyse how storytelling is used and handled by organizations to reach comprehensive organizational goals. LÄS MER

  7. 5. Att gestalta en region : Källornas strategier och mediernas föreställningar om Öresund

    Författare :Jesper Falkheimer; Institutionen för strategisk kommunikation; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Media Analysis; Öresund Region; Sources; Transnational Journalism; Public Relations; Press and communication sciences; News Management; media; Journalistik; media; kommunikation;

    Sammanfattning : The Öresund Bridge between Denmark and Sweden was inaugurated in the year 2000, connecting the city of Malmö and the Danish capital Copenhagen. The bridge was an important move towards the visionary realisation of a transnational Öresund Region. In this dissertation the communicative aspects of the regional process are put in focus. LÄS MER