Sökning: "Seller"
Visar resultat 1 - 5 av 55 avhandlingar innehållade ordet Seller.
1. Framgång i säljande - om värdeskapande i säljar- och köparinteraktionen på industriella marknader
Sammanfattning : The research focus in this dissertation has been on success in selling as created in the seller and buyer interaction on and between macro-, meso- and micro levels. Success seen as a value has consequences for the exchange process, since it affects the actor's action in the seller and buyer interaction on different levels in companies. LÄS MER
2. Intern handel : Köpar/säljarrelationer inom stora företag
Sammanfattning : .... LÄS MER
3. The purchasing of technical consultancy services : a case study of buyer-seller relationships
Sammanfattning : This thesis focuses on how a corporation's purchasing of technical consultancy services can be described. The research problem is formulated in the light of the changing role of marketing and the shift from a transactional to a more relational approach. LÄS MER
4. State industrial buying behavior within a socio-cultural context : a case study of buyer-seller relationships between Sweden and Tunisia
Sammanfattning : .... LÄS MER
5. Sales coordination in multinational corporations : development and management of key account programmes
Sammanfattning : The purpose of the dissertation is to describe and analyse the orgamsmg of sales and marketing in large scale and complex organisations and particularly how key account management programmes are developed, organised and managed.This means that the focus is on the development context in which the sales organisation operates, how key account management (KAM) programmes are organised, the coordination they contribute to, and how the KAM programmes are designed to manage the dyadic seller-buyer relationships. LÄS MER