Sökning: "Retailer branding"
Hittade 5 avhandlingar innehållade orden Retailer branding.
1. Brand relationship management : den varumärkesbyggande processen
Sammanfattning : Syftet med avhandlingen är (1)att studera hur förändringar i konkurrens och samverkan på en marknad både påverkar användningen av varumärken och dialogen mellan varumärkesinnehavaren och konsumenten; (2)att diskutera hur dialogen mellan varumärkesinnehavaren och konsumenten kan utvecklas för att stärka relationen dem emellan.Den empiriska delen baseras på fem fallstudier. LÄS MER
2. Performing Co-production : On the logic and practice of shopping at IKEA
Sammanfattning : Contemporary western society has often been described as a “consumer society” in relation to the producer oriented form that characterised the industrial society. While consumer habits used to be seen as a reflection of a person’s occupational status or place in a stable societal hierarchy, it has now become recognised as a practice through which people’s identity and status is partially defined by the choices they make as consumers. LÄS MER
3. The Mechanism of Market Driving with a Corporate Brand - The Case of a Global Retailer
Sammanfattning : The purpose of this thesis has been to analyse the mechanism of the market driving approach carried out by a global organisation with a corporate brand. Market driving is a new organisational approach to strategy that lacks a solid theoretical framework, but constitutes a reality of global firms such as IKEA, The Body Shop, Benetton, Dell, Hennes and Mauritz, Starbucks. LÄS MER
4. Sustainable Supply Chain Management in Food Retailing : Insights into corporate practice of managing supplier relationships
Sammanfattning : Addressing sustainability concerns in supply chain operations can be a matter of long-term business survival for food retailers. However, regardless of whether it is perceived as a risk or market opportunity, acting across the value chain to address unsustainable production and consumption practices has been a constant challenge. LÄS MER
5. Market orientation of the Swedish pork sector : the case of the demutualization of Swedish Meats
Sammanfattning : In 2007, the largest slaughterhouse in Sweden, the farmer cooperative Swedish Meats, demutualized. That was the end of cooperative dominance in the Swedish meat industry. Paper VI claims that Swedish Meats demutualized because members no longer perceived the benefits from dealing with the cooperative to exceed the costs. LÄS MER