Sökning: "Perceptual alignment"

Hittade 3 avhandlingar innehållade orden Perceptual alignment.

  1. 1. Perceptual Alignment of Retail Brand Image in Corporate Branding: A study of employee perceived stakeholder alignment and effects on brand equity

    Författare :Kaj-Dac Tam; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Perceptual alignment; retailing; corporate branding; retail brand image; brand equity; brand performance;

    Sammanfattning : The term perceptual alignment is used in various research fields to describe the extent to which individuals share the same perceptions about an object or idea. Perceptual alignment is important from a corporate branding perspective because strong corporate brands express associations and sources of ideals that are attractive and appealing to the stakeholders related to the organisation. LÄS MER

  3. 2. Brand Architecture from Above : Understanding the Customer Disconnect

    Författare :Per Åsberg; Henrik Uggla; Mats Urde; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand portfolio; Brand architecture; perceptual alignment; consumer perception; Brand Concept Map; Brand Portfolio Star; Conceptual Integrated Multi-dimensional Architecture CIMA model; Industrial Economics and Management; Industriell ekonomi och organisation;

    Sammanfattning : Global business is transforming. Information technology in general, and the Internet specifically, has globalized business and empowered the consumer with more information and choice than ever before. Consequently, academic research into brand portfolios and brand architecture is faced with new challenges to reflect this changing reality. LÄS MER

  4. 3. Development of visual-motor coordination in children with neurological dysfunctions

    Författare :Şermin Tükel; Karolinska Institutet; Karolinska Institutet; []
    Nyckelord :;

    Sammanfattning : Graphomotor skills are complex perceptual-motor skills that are dependent upon the maturation and integration of a number of cognitive, perceptual and motor skills. They gradually develop through practice and instruction, and require good communication between the visual and the motor systems. LÄS MER