Sökning: "Njutnings- upplevelseinriktat värde"
Hittade 1 avhandling innehållade orden Njutnings- upplevelseinriktat värde.
1. Customer value in commercial experiences : Expecting the unexpected
Sammanfattning : To an ever greater extent, customers desire experiences that are highly emotional, personally designed and memorable. Today’s customer has an increasing need to be entertained and often searches for pleasurable offerings of hedonic value. LÄS MER
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