Sökning: "Industriell ekonomi"

Visar resultat 1 - 5 av 652 avhandlingar innehållade orden Industriell ekonomi.

  1. 1. Industriell försäljning : fallstudier av personlig försäljning till strategiska kunder

    Författare :Lennart Persson; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : The traditional approach to selling was developed in a consumer context. Traditionally, selling has been about identifying prospects, making persuasive presentations and closing the deal. In this study it is argued that industrial selling is something quite different. Industrial selling takes place within long-term relationships. LÄS MER

  3. 2. You Bet! : An Investigation of Market Positioning by Online Gambling Firms and Drivers of their Customers’ Gambling Intention

    Författare :Jirka Konietzny; Esmail Salehi-Sangari; Albert Caruana; John B. Ford; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; gambling; UTAUT; PLS-SEM; anticipated enjoyment; perceived fairness; DICTION; lexical analysis; hierarchical clustering; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Online gambling is a global multibillion dollar business that dwarfs all other forms of entertainment, and yet business and marketing research about it is scarce (Mizerski, 2013). The focus of gambling research has been on problem gamblers who ultimately represent a rather small, albeit important percentage of the gambling population. LÄS MER

  4. 3. Supply chain management : an empirical study on Swedish manufacturing firms' enterprise systems adoption, supply chain integration, competition capability and performance

    Författare :Pejvak Oghazi; Russell Abratt; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Marknadsföring; Logistics; Logistik; Industriell marknadsföring;

    Sammanfattning : Today’s marketplace is more fiercely competitive than ever before. Globalization, continual technological advances, and an ever-changing customer demand for new products have brought about new managerial practices and business models. LÄS MER

  5. 4. The Dynamics of Innovation and Knowledge-Based Regional Development

    Författare :Peter Svensson; Magnus Klofsten; Per-Olof Brehmer; Dylan Jones-Evans; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Innovation process; dynamics; knowledge-based regional development; social networks; entrepreneurship; Business and economics; Ekonomi;

    Sammanfattning : Geographical regions as diverse as Silicon Valley, California and Linköping, Sweden have been the sources of new technology and endogenously created innovations. Scholars and policymakers recognise that specific regions or clusters of businesses have the capability to engage in more innovative activities and new business formation and to experience higher employment growth than others. LÄS MER

  7. 5. Incorporating sustainability in supplier relationship management : a study of Swedish manufacturing SMEs

    Författare :Arash Kordestani; James P. Rakowski; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Sustainability; Buyer-Supplier Relationship; Sustainable Purchasing; Sustainability Performance; Corporate Social Responsibility; Industriell Marknadsföring; Hållbara inköp; hållbarhetsprestanda; B2B; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : "The future belongs to those who give the next generation reason for hope" (Pierre Teilhard de Chardin; 1881-1955). This hope may rely on sustainable development and sustainability of corporations. Corporations have found that one way to achieve sustainability is to establish it in cooperation with their suppliers. LÄS MER