Sökning: "Customer orientation"
Visar resultat 1 - 5 av 61 avhandlingar innehållade orden Customer orientation.
1. Managing Customer Knowledge. Towards Market Orientation and Innovation in an Automotive Organisation
Sammanfattning : There is a business potential in creating and delivering unique customer value, and for that reason organisations put significant resources in their search for customer knowledge. The need for deepened customer knowledge is emphasised by market uncertainty, development of business models based upon relationships, and continuous striving for differentiation and innovation. LÄS MER
2. Vad betyder kundfokus? : En studie av närhet, kompetens och teknik
Sammanfattning : This is a dissertation about customer focus. Customer focus is a concept that can be understood in terms of giving the customer what the customer wants. LÄS MER
3. Marknadsorientering i tjänsteföretag : en studie av försäkringsbolag
Sammanfattning : The background to this thesis is found in the growing importance of the marketing concept. The concept has been used frequently in articles in the past few years, in spite of lack of consensus about what it is. LÄS MER
4. The Change from Feature Focus to Customer Focus in Packaging Development
Sammanfattning : The paper and packaging industry is a major and important industry in Sweden. The industry is capital intensive with a large investment base and long cycles for renewal and replenishment of machine platforms and other production equipment. LÄS MER
5. Kundorientering och Intressebalansering : Två tidspräglade nedslag i Allmännyttan åren 2000 och 2020
Sammanfattning : Den här avhandlingen bestar av två studier och spänner över en tidsperiod på mer än 20 år. Gemensamt för de bägge studierna är att de studerar Allmännyttan, Sveriges allmännyttiga bostadsföretag, via två tidspräglade nedslag. LÄS MER