Sökning: "Customer Relationship Management"
Visar resultat 1 - 5 av 57 avhandlingar innehållade orden Customer Relationship Management.
1. Credit Intelligence in Banks - Managing Credit Relationships with Small Firms
Sammanfattning : The competition in the banking industry has during the last decades been intensified resulting in smaller interest margins. As a consequence, the resources spent on each credit customer have had to be decreased, resulting in less interaction and a perceived limited access to valuable information. LÄS MER
2. Strategic Management of Customer Relationships-A Network Perspective on Key Account Management
Sammanfattning : This thesis deals with the key account management theme. The traditional view of key account management takes its roots in company practice and considers key customer accounts to be large complex customers with high financial returns - hence the notion of key - for the supplier firm. LÄS MER
3. Globalisation and Competitive Sustenance of Born Global : Evidence from Indian knowledge-intensive service industry
Sammanfattning : The survival and sustained competitiveness of born global firms constitute a complex and dynamic process that evolves under conditions of disruptive change and pervasive uncertainty. To date, whereas much of the research in the area has focused on the early and rapid internationalisation stages of the development of born global firms, it is not clear how these firms manage to survive the challenges of the early internationalisation stage and gain a sustainable competitive position in the global economy. LÄS MER
4. Service management in housing refurbishment : satisfying the ultimate customer
Sammanfattning : It is unusual to find that housing refurbishment projectshave been undertaken with a clear focus on customer orientationdirected towards the tenants, or owners of co-operative flatsor condominiums. Only recently have researchers in constructionmanagement begun to look closer at the relationship betweencontractors and customers. LÄS MER
5. Real Estate Development : A Customer Perspective
Sammanfattning : This doctoral thesis ‘Real Estate Development: a Customer Perspective’, mainly concerns questions that are related to why consumers make a choice and what they are looking for. The first part of this thesis is the result of the research project ‘Models for the Construction Sector’ (MoPo) and the second part is the result of a collaborative project between KTH Royal Institute of Technology, the Construction Sector Innovation Centre (BIC), five private companies[1] and four municipalities in Stockholm County. LÄS MER