Sökning: "Christian Koch"

Hittade 2 avhandlingar innehållade orden Christian Koch.

1. 1. Corporate Brand Positioning – Case Studies across Firm Levels and Over Time

   Författare :Christian Koch; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand positioning; corporate branding; organizational change; strategy formation; process;

   Sammanfattning : Positioning is a key concept in the fields of branding, marketing, and strategy. In brand management, positioning deals fundamentally with finding a balance between sameness and differentiation. Empirical research predominantly examines the effectiveness of certain strategies. LÄS MER

3. 2. Mainstreaming passive houses : A study of energy efficient residential buildings in Sweden

   Författare :Johan Niskanen; Harald Rohracher; Ann-Sofie Kall; Christian Koch; Linköpings universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; passive house; mainstreaming; sustainable innovation; technology deployment; socio-technical transition; passivhus; mainstreaming; hållbara innovationer; teknikspridning; socio-teknisk omställning;

   Sammanfattning : The passive house concept has become increasingly popular in the building sector in the lost twenty years ond is deemed to ploy on important role in aligning the housing sector with climate and environmental policy objectives. However, for such buildings to ploy this port they need to be more widespread, more common and more accepted by mainstream actors and institutions. LÄS MER