Sökning: "CEO-letter"

Hittade 2 avhandlingar innehållade ordet CEO-letter.

1. 1. VD:n har ordet: Bilden av det Goda Företaget - text och siffror i VD-brev

   Författare :Kristina Jonäll; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Letter to Shareholders; CEO-letter; discourse analysis; social construction; discourse psychology; accountability;

   Sammanfattning : A picture of the Good Company -Text and Numbers in Letter to Shareholders Companies’ annual reports traditionally include a Letter to Shareholders, signed by the company CEO. Well-positioned near the front of the annual report, such letters are an important element of a company’s communication to its readers. LÄS MER

3. 2. Organizational Trust : Discourse Analytical and Experimental Perspectives

   Författare :Matteo Fuoli; Kognition och Discourse@Lund (SKD@L) Språk; []
   Nyckelord :HUMANIORA; HUMANITIES; organizational trust; corporate discourse; trust repair; evaluation; appraisal theory; corpus linguistics; discourse analysis; experimentation; multi-method approaches; reliability; triangulation;

   Sammanfattning : This thesis employs a combination of quantitative and qualitative methods of linguistic analysis to investigate how business organizations use discourse as a strategic tool to build and repair stakeholders’ trust. In addition, the thesis makes a methodological contribution by developing a novel corpus annotation method that offers solutions to some of the most significant challenges involved in reliably identifying and quantifying evaluation. LÄS MER